AMSTEL.
BREWING SINCE 1870.
AMSTEL.
BREWING SINCE 1870.
For over 150 years, Amstel has brewed a unique beer for all those people and moments in life so valuable they should be savoured and so good they must be shared. Scroll down and discover what makes Amstel so unique!
For over 150 years, Amstel has brewed a unique beer for all those people and moments in life so valuable they should be savoured and so good they must be shared. Scroll down and discover what makes Amstel so unique!
Founded in 1870
In 1870, our brewery was founded by two friends in Amsterdam. They brewed a new, Bavaria-style lager beer that became an instant favourite. Now, more than 150 years later, not only the Dutch, but people from all over the world know the excellent quality of Amstel.
Born out of Friendship
As it happens, Amstel Beer was born from the very particular friendship of its two founders: Charles de Pesters and Johannes van Marwijk Kooy. Brothers-In-Law and best friends who, as the story goes, could not find a single beer in Amsterdam that they both liked. So they decided to create their own. The rest is history.
Our beer
Our classic, golden Amstel Beer, with its very distinctive and mildly bitter taste, has over the years become well known beyond the borders of its native country. The entrepreneurial spirit of the brand has created a host of brand extensions, such as: Amstel Lager, Amstel Premium Pilsener, Amstel Light, Amstel Bright, Amstel Radler and Amstel ULTRA.
Spirits of Amsterdam
Amstel is proud of its brewing heritage and trademarks its ‘European quality, born in Amsterdam’ everywhere possible. That Amstel was born in Amsterdam confirms its credentials as a premium quality, European beer, but it also reflects the progressive attitude shared by the city and the brand.
Togetherness and Friendship
Rooted in the friendship of its creators, who simply wanted better beer they could enjoy together. The spirit of Friendship has defined Amstel from the start, and still underpins all that it does today. Amstel’s value of Togetherness is fundamental, visible in global platforms and sponsorships.
Togetherness and Friendship
Rooted in the friendship of its creators, who simply wanted better beer they could enjoy together. The spirit of Friendship has defined Amstel from the start, and still underpins all that it does today. Amstel’s value of Togetherness is fundamental, visible in global platforms and sponsorships.