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Amstel.
Brewing since 1870.

For almost 150 years, Amstel has brewed a unique beer for all those people and moments in life so valuable they should be savoured and so good they must be shared. Scroll down and discover what makes Amstel so very special.

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Founded in 1870

In 1870, our brewery was founded by two friends in Amsterdam. They brewed a new, Bavaria-style lager beer that became an instant favourite. Now, almost 150 years later, not only the Dutch, but people from all over the world know the excellent quality of Amstel.

Born out of Friendship

As it happens, Amstel Beer was born from the very particular friendship of its two founders: Charles de Pesters and Johannes van Marwijk Kooy. Brothers-In-Law and best friends who, as the story goes, could not find a single beer in Amsterdam that they both liked. So they decided to create their own. The rest is history.

Dedication to Great Beer

After having started to brew their very own beer, Charles and Johannes were still not satisfied. For them it was never about ‘getting things done’ and all about ‘getting things right’. The ice from the River Amstel was used to keep the precious Pilsener cold in the brewery before the times of refrigeration. The bond between Charles and Johannes and the brand it created are both inspiring icons of quality, dedication and friendship.

Our Beer

Our classic, golden Amstel Beer, with its very distinctive and mildly bitter taste, has over the years become well known beyond the borders of its native country. The entrepreneurial spirit of the brand has created a host of brand extensions, such as: Amstel Lager, Amstel Premium Pilsener, Amstel Light, Amstel Bright and Amstel Radler

UEFA Europa League

Amstel and sport go back a long way. Over the years, Amstel has always been a dedicated sponsor of both big events and grassroots sport, with a rich heritage backing European football. Recently Amstel has rejuvenated its association with international football via a new sponsorship of the UEFA Europa League 2015 - 2018. This partnership extends our proud bond with the world’s most popular game. Amstel and sport go back a long way. Over the years, Amstel has always been a dedicated sponsor of both big events and grassroots sport, with a rich heritage backing European football.

Visit uefa.com

Terms and conditions

Introduction

In order to ensure that we all enjoy the facilities of the Heineken website, we herewith set out our general guidelines. In these Terms and Conditions of use, and Privacy and Cookie Policy, you will find details on our policies and regulations. We suggest you read them carefully. The following is a general approach only.

Terms and conditions

These terms and conditions of use ("Terms of Use") apply to all visits to and all use of this website of Heineken Brouwerijen B.V. ("Heineken"), as well as to all information, recommendations and/or services provided to you on or through this website (the "Information").

Introduction Applicability

By using this website you agree to the applicability of these Terms of Use. We note that these Terms of Use may be changed over time. Such changes shall be effective immediately upon the posting of the modified Terms of Use. Users of the website are advised to regularly read the Terms of Use for possible changes.

Information and liability

The Information is for general information purposes only and does not constitute advice. Heineken shall not be liable for any damages resulting from the use (or inability to make use) of this website, including any incorrectness or incompleteness of the Information, unless such damage is the result of any wilful misconduct or gross negligence on the part of Heineken. Heineken shall not be liable for damages resulting from any lack of suitability, timeliness or accuracy of this website or the Information.

Heineken shall furthermore not be liable for damages resulting from the use of electronic means of communication, including, but not limited to, damages resulting from the failure or delay in delivery of electronic communications, interception or manipulation of electronic communications by third parties or by computer programs used for electronic communications and transmission of viruses.

Heineken disclaims all warranties including, but not limited to, warranties of conditions, quality, merchantability, fitness for a particular purpose and non-infringement.

Information of third parties

The Information originating from third parties constitutes an expression of the personal opinions of those third parties. Heineken is not responsible and shall not be liable for such Information.

Hyperlinks on this website may direct visitors to external websites which are maintained by third parties. Heineken shall not be liable for the contents and the functioning of such external websites. Heineken shall also not be liable for the quality of products or services which may be offered on such external websites.

Intellectual property

Unless indicated otherwise, all intellectual property rights to this website and the Information are owned by Heineken. These rights include but are not limited to all copyrights, rights to the trade names, word trademarks, pictorial trademarks and logos of Heineken, such as, but not limited to the rights to "HEINEKEN".

Users are permitted to read this website and the Information and make copies for their own personal use, for example by printing or storing. All other use of the website or of the Information, for example the storage or reproduction of (a part of) the website of Heineken in any external internet site, is not permitted.

Unsolicited ideas

In the event that you post unsolicited ideas and/or materials whether consisting of texts, images, sounds, software, information or otherwise (the "Materials") on this website or send such Materials to Heineken by email or otherwise, Heineken shall be entitled to use, copy and/or commercially exploit such Materials to the fullest extent and free of charge. Heineken shall not be bound by any confidentiality obligation in respect of such Materials.

You hereby indemnify and hold Heineken harmless from and against all actions, claims and liabilities, suffered, incurred or sustained by Heineken as a result of the use and/or exploitation of the Materials infringing the (intellectual property) rights of any third party or otherwise being unlawful towards a third party.

Severability

If these Terms of Use are or become partially void, the parties will continue to be bound by the remainder of the same. The parties shall replace the void part by provisions that are valid and have legal effect that correspond with those of such void part as much as possible, taking into account the content and the purport of these Terms of Use.

Applicable law and jurisdiction

These Terms of Use shall be exclusively governed by Law of the Netherlands. All disputes arising in connection with these Terms of Use, including but not limited to disputes concerning the existence and validity thereof, shall be resolved by the competent courts of Amsterdam.

Privacy and cookie policy

Cookie policy

This website dedicated to the Heineken brand (the “Website”) is provided by Heineken Brouwerijen B.V., a company organized under the laws of the Netherlands (“Heineken”). The Website makes use of so-called "cookies". Cookies are small text files that the Website stores on your user device.

Cookies used on the Website

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Changing your settings

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